The name of MCC Action Ltd...

The combination of the first three letters of the company name hasn’t just come about by accident, but is an abbreviation of a number of related words.

The most important of these is Mountain Cross Center, which is the term coined for the activity and first created during the product development process. The term describes what the activity is all about. The acronym also means Mountain Cross Car, i.e. DOWNHILL CAR, a non-motorised vehicle that has been developed exclusively for this activity and the core of the entire operation. The combination of letters can also be used to refer to the CLUB AND COMPETITION ACTIVITIES under the term Mountain Cross Club .

... and business idea

It is well known that there are many winter ski slopes around the world that are underused in the summer, along with their ski lifts and associated services. Millions of investments are underutilised for up to more than half the year, and even during the best holiday season, when people are most active and also spend the most money on various experiences and services.

MCC Action Ltd. has developed a downhill driving concept and all the necessary equipment to make ski slopes, lifts and ancillary services in ski resorts a profitable business, even in snow-free seasons. This will help to improve the profitability of ski resorts and to offer people an attractive, fun, exciting, fast-paced, safe and environmentally friendly activity in the summer.

Downhill driving is highly suited for ski resorts in the summer, as they already have a large part of the infrastructure suitable for downhill driving in place. From a business point of view, this is a very important factor, as the set-up investment is low.

In MCC downhill driving, the customer sits in a downhill car, the car is connected to a lift, and the lift pulls the car up the hill. At the top, the car is automatically released from the lift, and from there a fast and exciting twisting ride down a purpose-built winding track back to the bottom of the lift begins, driven by gravity alone. The tracks are designed to keep the speed of the car at a safe level, but it still feels surprisingly fast due to the gradient and the twisting nature of the track. Downhill driving will become a leisure activity for the whole family, with all the accompanying services and, of course, in the future, an interesting competitive sport that will allow people to unwind and spectators to enjoy some thrilling competition.